Raise the village, an iPhone app designed by New Charity Era actually helps the population of a poor village in Uganda (Kapir Atiira). The Raise the village app allows customers to build a virtual village from scratch by building huts, schools, crop farms and more. The user also has the ability to buy collection items such as clothing, medical supplies and food.
All of these items help contribute to the game play values of mind, health and spirit of the village. The revolutionary aspect of the app is that every item and task in the game is directly inspired by what these Ugandan villagers need and do every day. For instance, if you direct a village hut to create soap for your villagers within the iPhone game, Charity Era L3C will literally deliver bars of soap to the people of Kapir Atiira.
Raise the Village is currently available on all 3G plus iOS devices including the iPad and iPod Touch for free. Florin is the game’s paid currency and every action performed or item purchased using Florin, Charity Era L3C will deliver that exact item to the Kapir Atiira. Only the items that the people of Kapir Atiira need appear in the game. In other words, just by playing the game and making purchases you’re literally providing aid to this real Ugandan village in need. When items are created using Florin and delivered to Kapir Atiira, the company will send you photos in real time of the aid items being delivered. Bought a few mosquito nets for your digital village? Days later, you’ll get a message from the game containing photos of that same delivery being made to Kapir Atiira.
Players are encouraged to compete with one another and compare their villages’ Spirit, Mind and Health levels as well as maximum population. In order to find friends to play with, you can use both Facebook Connect and your phone’s contact list for that.
While most critics urge people to play less games, the creators behind Raise the Village, New Charity Era, want people to play even more social games. Their goal is to benefit society and to also make people more aware of the conditions fellow humans live under.